Marketing & Sales
Knowing your category
Source: Stanford Graduate School of Business
Reviewed: 19-Sep-07
Succeeding in any market requires being noticed by and appealing to relevant customer audiences. But as social scientists have shown, "appeal" is a tricky thing.
The elusive nature of 'cool'
Source: Knowledge@Wharton
Reviewed: 19-Sep-07
The quest for cool is never-ending. New research provides insight into how consumers use products to signal membership in social groups, but swiftly abandon those same products when the original message is diluted as other groups co-opt the trend.
Secrets of public speaking
Source: Knowledge@Wharton
Reviewed: 30-Aug-07
A few unique individuals are able to combine words and feelings in stirring, almost miraculous ways. But that does not mean that others cannot learn how to improve their public speaking skills.
The ultimate luxury good: time
Source: The Conference Board
Reviewed: 24-Jul-07
Luxury consumers in the US and much of Western Europe are remarkably similar in that they both place far more emphasis on experiences rather than ownership, according to a report by the Consumer Research Center of The Conference Board.
Authentic values
Source: Fast Company, May 2007
Reviewed: 11-Jul-07
Critics of Starbucks' expansion claim it has lost touch with its original values in which it aimed to create a 'third place' for people to relax outside of the home or the workplace.
Teens still waiting for advertisers to go mobile
Source: Alcatel-Lucent
Reviewed: 13-Jun-07
Creating a user-friendly mobile shopping experience is the way to tap into the youth market that wants to shop for more than just music downloads, if only shopping by phone was more relevent and simple.
